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$190M+ Annual Revenue, 1M+ Leads in under 30 Days for Tony Robbins and Dean Graziosi.
Marketing Operator. Growth Architect. CMO’s Secret Weapon.
Scottsdale, AZ • annathundergun@aol.com • thethundermode.com
What Happens When a $190M Marketing Machine Meets One Woman, a Whiteboard, and Zero Time for Nonsense?
Hi, I’m Anna Thundergun.
Let’s be real: marketing today is noisy, bloated, and somehow still confusing. You’ve got teams running in five directions, a dozen dashboards no one checks, and launch plans that feel more like wishful thinking than strategy.
That’s where I come in.
I’m not here to play guess-and-check. I build campaigns that actually convert — and the systems that keep them running long after the hype dies down.
Over the last 15+ years, I’ve helped some of the most iconic names in business — including Tony Robbins, Dean Graziosi, and several high-growth brands across SaaS, health, and digital media — drive more than $190M in annual revenue using full-funnel strategies that perform under pressure.
I’ve launched global events with 1M+ opt-ins in under 30 days, rebuilt growth engines from the ground up, and cleaned up more leaky funnels than I can count. But that’s not the flex — the real win is this:
I don’t just build campaigns. I build clarity.
I don’t just drive results. I align teams to sustain them.
Because momentum isn’t magic . It’s systemized execution. And it’s exactly what I deliver.
If you’re a recruiter or exec wondering if I can help your team go from scattered to scalable, the short answer is yes. The longer answer? You’ll find it inside this portfolio, where the strategy meets the real numbers and the creative tells a story that sells.
Let’s build something that works — How can I help?
What I Bring to the Table (and What You Get)
No fluff, just proven impact. I'm not your average marketer - I'm a strategic operator who can lead, build, and deliver across teams, timelines, and chaos. Here's what that looks like:
📍 Global Campaigns That Scale
I've driven 1M+ leads in under 30 days and helped generate over $190M in annual revenue. That means running your GTM campaigns, product launches, and flagship events with clarity, speed, and no last-minute scrambling.
📍 Cross-Functional Alignment That Unites Teams
I don't just "collaborate." I bring together Product, Sales, Creative Ops, and more to deliver 300+ assets per launch under one strategic vision. That's what it takes when the deadline's non-negotiable and the spotlight is real.
📍 Systems That Eliminate the Guesswork
I've built performance-boosting systems that increased conversion rates by 25% and dropped CPL by 30%. Your team moves faster, spends smarter, and stops reinventing the wheel every campaign.
📍 Team Development That Builds Leaders
I don't just push metrics - I help seasoned marketers grow their skills and confidence through high-pressure launches. My playbooks create clarity and capability, not just lists of tasks.
📍 Content That Converts (With Purpose)
My campaigns blend direct response performance with brand voice and story. I know how to drive results while still making your audience feel something - especially for companies where soul and scale both matter.
A Quick Look at Who’s Trusted Me to Lead
The thread through my career? Measurable impact, built-to-scale systems, and real relationships. I’m the operator leaders call when the launch has to land, the vision has to scale, and the team needs a steady hand and a clear plan.
Here’s where I’ve done the work:
TONY ROBBINS (Robbins Research International)
Tony Robbins is a globally renowned entrepreneur, best-selling author, and the world's leading authority on peak performance and personal development.
Senior Marketing Manager → Lead Campaign Strategist (2023–2025)
  • Drove 1M+ leads for Time to Rise in under 30 days
  • Managed 150+ assets per launch across Creative, Product, and Sales
  • Increased funnel conversion by 25% through strategic alignment
I was behind the systems and architecture powering one of the world’s most performance-obsessed brands, and helped bring that clarity and intensity to every launch.
DEAN GRAZIOSI & MASTERMIND.COM
Dean Graziosi & Mastermind.com empower entrepreneurs and experts to turn their knowledge into scalable businesses through education, tools, and high-impact events.
Campaign Architect & Strategist (2021–2025)
  • Helped architect Thrive in 2025 and Mastermind Business System launches
  • Boosted conversion by 20% by bridging paid media, organic, and offer strategy
  • Turned creative and insight into repeatable revenue engines
If you’re launching SaaS, education, or knowledge products, I’ve probably already built the system you wish you had.
MOTHERmarketer
Founder & Builder of Performance Systems (2010–Present)
  • Helped scale RealDose Nutrition from $7M to $22M through systems-first growth strategy
  • Designed scalable marketing ops frameworks adopted by top coaches, SaaS teams, and creators
  • Built internal playbooks and workflows that power multi-million dollar campaigns from idea to execution
This is the lab where I stress-test what works — then bring it into the real world, where execution matters most.
My Top 3 Superpowers
1. Performance Creative Strategy
Craft high-converting concepts, scripts, and assets that sell, not just rack up views. I lead full-cycle creative development from concept to execution, optimizing for both ROI and audience resonance.
Example:👇🏼
2. Lead Acquisition & Funnel Architecture
Design strategic systems that transform cold traffic into warm leads — and convert those leads into loyal customers. I specialize in funnel architecture, media mapping, segmentation strategy, and scalable acquisition playbooks.
Example:👇🏼
3. Campaign Management & Launch Execution
I bring clarity, coordination, and unstoppable momentum to complex campaigns. Leading cross-functional teams and managing creative pipelines, I ensure strategy translates seamlessly into execution—nothing falls through the cracks.
Example: 👇🏼
Education That Shaped My Strategic Thinking
I didn’t come up through the typical marketing track. I started in Interior Design, studying how people move through space — visually, emotionally, functionally. Turns out, that same thinking applies to how they move through a sales funnel, a campaign journey, or your brand ecosystem. Later, I earned a BBA in Marketing & Business Leadership, where I leaned into the art of big-picture execution: how teams operate, how decisions scale, and how to turn “vision” into reality (even when things get messy). That combination? It’s my edge. I speak both systems and soul.
BA in Interior Design
Northern Arizona University | Flagstaff, AZ 2001 - 2005
  • Focused on spatial planning, aesthetic alignment, and eco-conscious design
  • Built a foundation in systems thinking, visual storytelling, and human-first design
  • Alpha Omicron Pi alum and ASID contributor
BBA in Marketing & Business Leadership
University of Phoenix | 2010 - 2012
  • Concentrated in international strategy, org behavior, and high-stakes execution
  • Served as a math tutor and A+ Team Leader — yep, spreadsheets and team dynamics are both my thing
  • Learned how to bridge business theory with practical execution (skills I still use every launch cycle)
And because I don’t just study peak performance — I live it. I’ve gone through Unleash the Power Within and Date with Destiny — experiences that hardwired me to think bigger, move faster, and show up as a more grounded, powerful leader when teams need it most.
What They're Saying About Working With Me…
Anna Thundergun | Portfolio Highlights
Time to Rise 2025 | Senior Campaign Manager — 7-Figure Paid Campaign, Sub-$5 CPL, 1M+ Registrants
A Multi-Day Global Launch. Million+ Leads Generated. 7-Figure Paid Media Campaign.
Role: Senior Campaign Manager & Lead Acquisition Strategist
Client: Tony Robbins & Dean Graziosi
Channels: Paid Media • Email • Organic Social • Livestream Broadcasts
Focus: Scalable full-funnel architecture, creative performance strategy, cross-functional execution systems
The Mission
Launch Time to Rise 2025 — a high-stakes, multi-day virtual event for a global personal growth audience — and drive more than 1.2 million registrants through a full-funnel campaign with $4M+ in media spend and a blended CPL under $5.
As Senior Campaign Manager & Lead Acquisition Strategist, I was responsible for architecting the campaign’s performance system — from strategy and message pillars to execution and media pacing. I aligned over 10 cross-functional teams, directed 300+ assets across paid, email, and livestream, and led real-time optimizations that kept the campaign agile, effective, and human at scale.
How I Led This Launch
In my role as Senior Campaign Manager, I didn't just oversee assets — I worked with the CMO to drive the entire campaign system from top to bottom:
  • Built the acquisition engine from scratch — funnel, strategy, messaging, and testing frameworks
  • Directed $4M+ in paid media, tracking performance daily and adapting on the fly
  • Managed 300+ creative assets across paid, email, SMS, landing pages, and livestream promos
  • Developed and executed a multi-week flight plan integrating 10+ internal and external teams
  • Owned creative approvals and cross-channel messaging alignment to maintain speed and consistency
  • Led real-time pacing, performance reporting, and mid-flight optimizations under compressed timelines
What Actually Drove Results
The biggest breakthroughs didn't come from polished studio edits — they came from authentic, unscripted moments:
  • Tony casually riffing in his car
  • Sage having spontaneous, honest conversations
  • Partners and creators telling the story their way
That's what converted — not the polished content, but the real moments.
What Set This Campaign Apart
Time to Rise 2025 succeeded because we dropped the usual playbook. Instead of chasing hype, we focused on clarity, speed, and human connection:
  • Used AI to accelerate testing — generating, refining, and deploying hooks and angles in hours, not days
  • Built a rapid-fire refresh loop, rotating new creative every 48–72 hours to combat ad fatigue
  • Aligned strategy with the sales and content teams — so every ad, email, and asset worked toward the same goal
  • Designed lightweight messaging systems that teams could execute quickly, even as volume increased
A Glimpse Inside the Machine
Screenshots from the systems, media, and assets I built for Time to Rise 2025.
From kickoff decks to final deliverables, here's a visual journey through what I helped create, direct, and ship.
Results at a Glance
  • 1M+ total registrants
  • $4M+ ad spend across platforms
  • >$5 blended CPL at scale
  • 300+ assets deployed across channels
  • 3%+ VIP conversion rate
  • Highest engagement from raw, human-first video
What I’d Optimize Next Time
  • Lock video shoots earlier — Filming ahead of the holiday window would reduce production pressure and give us more time for creative testing.
  • Extend affiliate prep runway — Giving partners more lead time would improve alignment and increase early-stage amplification.
  • Refine the offer narrative — Messaging around “starting a business” could be more grounded and relatable to broaden appeal beyond entrepreneurial audiences.
  • Introduce more visual variation — Changing up locations, wardrobe, and speaker styles would help sustain engagement in the creative over time.
  • Stagger major launches more strategically — Avoiding overlap with other campaigns would protect attention and ad efficiency during the final sprint.
Time to Rise 2024 | Senior Campaign Manager 800K Leads in 30 Days
A 3-Day Global Event. 800K+ Leads. $3M+ Ad Spend.
Role: Senior Campaign Manager & Lead Acquisition Strategist
Client: Tony Robbins & Dean Graziosi
Channels: Paid Media • Email • Organic • Livestream
Conversion Focus: Full-funnel architecture, creative strategy, execution systems
The Mission
Launch Time to Rise 2024 — a free virtual personal growth event — and drive over 1 million opt-ins in under 30 days, with 80% from new traffic. My job? Architect the full campaign strategy, lead execution across 10+ teams, and scale performance without losing the human touch.
What I Led
  • Built full-funnel strategy from opt-in to upsell
  • Managed 300+ assets across paid, email, SMS, and landing pages
  • Directed $3M+ in ad spend with daily performance reviews
  • Developed a 30-day content + media flight plan across teams
  • Co-created campaign roadmap and kickoff decks to unify departments
  • Led creative direction, copy approvals, and message alignment
  • Oversaw daily pacing, optimization, and stakeholder comms
What Actually Worked
Forget studio polish — what performed was real, raw content:
  • Tony riffing in his car
  • Sage speaking off-script
  • Comedians and creators telling the story their way
We threw out the "perfect" and leaned into relevant. That shift? It drove the highest engagement and most cost-effective leads.
What Made It Work
  • Relatability over flash — Ads that felt real outperformed studio content
  • AI-powered creative testing — Used AI to spin new hooks, headlines, and segments
  • Rapid creative refreshes — New ads every 48–72 hours kept performance high
  • Team alignment — Daily check-ins, shared dashboards, and clear ownership across every channel
The Results
  • 800,000+ opt-ins
  • $3M+ in paid media
  • $1M+ in upsells
What I’d Optimize Next Time
  • Pre-schedule video shoots (before holidays = less stress, better content)
  • Give affiliates more lead time to prep
  • Simplify messaging around "starting a business" for broader appeal
  • Add visual variation to keep content fresh (wardrobe, backgrounds, etc.)
  • Avoid overlapping with other launches for max visibility
Media I Directed to Move the Needle
Top Performing Organic
Top performing Instagram posts
Tony + Sage's Free Gift to You Video to announce the Time to Rise Summit
Top performing Facebook posts
Top Performing Paid Media
Top Performing Static Ads
Top Performing Video Ads
Top Interviews
YouTube and Twitch Performance
RealDose Nutrition | Growth Strategist — Scaled Revenue from $7M to $22M with Content & Funnel Systems
Coming soon.
The Best Marketing Event Ever | Creative Director & Organic Lead Strategist — Sold-Out Pop-Up Launch with Zero Ad Spend (Gary Vee Event)
A One-Night Pop-Up. Two Book Launches. Zero Ad Spend. 100% Organic Buzz.
Role: Creative Director, Organic Lead Acquisition Strategist, Experience Architect
Location: York Hall, London
Channels: Meta, Twitter/X, Livestreams, Onsite Experience
Focus: Organic registration growth, experiential design, book launch integration
The Mission
To disrupt the traditional business event model and create an unforgettable experience to launch two books, we hosted The Best Marketing Event Ever as a one-night-only pop-up event inside London’s legendary York Hall boxing venue.
Our speaker lineup featured industry powerhouses including Gary Vaynerchuk, Shaa Wasmund, Ryan Lee, Sean Whalen, Jamie Alderton, and more. The objective was simple: deliver a business event that felt alive.
Talks & Interviews
How I Built a $50K/Month Organic Facebook Funnel Using Messenger
Want to Turn Your Social Content Into a Lead-Gen Machine?
Monetizing with Facebook Messenger at Traffic and Conversion
Looking to close the gap between ambition and execution? Let's talk about what you're building and how I can help you scale it.
📧 Contact: annathundergun@aol.com
🔗 LinkedIn: linkedin.com/in/anna-thundergun → View my portfolio on Notion